Peningkatan Pemahaman Praktik Bisnis Berkelanjutan Pada UMKM Melalui Pendekatan Microlearning

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Diterbitkan: Jul 31, 2026
DOI: https://doi.org/10.58812/ejimcs.v4i03.657
Kata Kunci:
Edukasi Digital; Instagram; Keterlibatan Audiens (Engagement); Microlearning; Sustainability; TikTok UMKM

Isi Artikel Utama

Siti Nur Aisyah
Universitas Nusa Putra
Meiliani Luckieta
Universitas Nusa Putra
Siti Nurwasilah
Universitas Nusa Putra
Sopi Pebriani
Universitas Nusa Putra
Arief Fiermanto
Universitas Nusa Putra

Abstrak

Mayoritas UMKM di Indonesia masih menghadapi kendala rendahnya pemahaman bisnis berkelanjutan (sustainability) dan keterbatasan literasi digital. Penelitian ini mengeksplorasi efektivitas edukasi sustainability berbasis microlearning melalui empat variasi konten di platform TikTok dan Instagram. Hasil analisis data menunjukkan perbedaan karakteristik performa yang signifikan. Instagram unggul dalam menghasilkan jumlah penonton (views), likes, serta ramah terhadap konten gambar slide (carousel AI). Sebaliknya, TikTok lebih unggul dalam mendorong interaksi aktif berupa komentar dan viralitas berbagi (share). Secara demografis, audiens didominasi perempuan usia 18-24 tahun. Format video pendek dengan interaksi emosional langsung terbukti paling efektif dalam meningkatkan kesadaran bisnis berkelanjutan.

Rincian Artikel

Cara Mengutip
Aisyah, S. N., Luckieta, M., Nurwasilah, S., Pebriani, S., & Fiermanto, A. (2026). Peningkatan Pemahaman Praktik Bisnis Berkelanjutan Pada UMKM Melalui Pendekatan Microlearning. Eastasouth Journal of Impactive Community Services, 4(03), 323–338. https://doi.org/10.58812/ejimcs.v4i03.657
Terbitan
Vol 4 No 03 (2026): Eastasouth Journal of Impactive Community Services (EJIMCS)
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Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.

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